Why Egypt ?

 

Egypt is bordered by Libya to the west, the Sudan to the south, and the Gaza Strip and Israel to the east. Egypt's important role in geopolitics stems from its strategic position: a transcontinental nation, it possesses a land bridge (the Isthmus of Suez) between Africa and Asia, traversed by a navigable waterway (the Suez Canal) that connects the Mediterranean Sea with the Indian Ocean by way of the Red Sea.

 

Africa

 

• With a fast growing economy of €1.5 trillion in 2012 and a population forecast of 1.2 billion by 2017, Africa and especially Sub-Saharan Africa, draws attention fro all Consumer Goods players. African comprises 7 out of the 10 fastest growing economie in the world.

 

As an illustration

 

• An exploding population

 

As shown by the United Nations World Population Prospects, Africa's population is the world's fastest-growing population and is expected to account for more than 40% of world population growth in 2030. This growing population, set to double over the next 40 years, represents a very attractive consumer base for all major beauty brands. In addition, sales of beauty care products are likely to be stimulated by the young population as 60% of Africans are under 25 years